Viewing a Watch as an Investment

Why do people buy watches as an investment?

For a long time now people have bought luxury watches as an investment as well as a statement. These watches usually range from the large name brands that have been watchmaking for well over 100 years. Rolex SA, Audemars Piguet, and Patek Philippe are the three biggest examples. Since they’ve been around for so long they’ve garnered an international image that can’t be shaken.

Whether it’s vintage or brand new, 90% of the watches these guys make appreciate in value and make for an amazing investment.

I’ll give two examples, a new watch and a vintage watch.

Let’s say today you’re able to walk into a Rolex boutique and buy a stainless steel Rolex Daytona Panda dial for $12,350, you can walk out and sell it for nearly $37,000. If you or a family member had bought a stainless Steel Paul Newman Rolex Daytona in the 60s-80s for around 1500-3500 dollars (it was 215 USD so factoring in inflation I get that number) you can sell it today for nearly $400,000 if you have all original paperwork. A limited edition version of that watch, which would cost you the same amount, can be sold in the millions.

Rolex Daytona Panda Dial (active)

  • Resale: $38,995
  • Retail: $12,500
  • Ref number: 116500

Rolex Daytona Paul Newman Big Red variation ref: 6263

  • Resale: $249,995
  • Retail(adjusted for inflation): $3,250

Since there are thousands of people with watches and that have become millionaires overnight just because of a purchase they made, or their parents made, there are even more watches and brands that can be considered an investment.

That's why a watch is seen as an investment. An investment you can wear on your wrist…

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